Many online students are looking not just individual courses, but programs to achieve some knowledges level.
There are a lot of offers from free education providers - MOOCs (Coursera etc). But not everything can be learnt there.
You could create education programs (paths) for specified skills using your courses together with free courses from popular providers of online courses.
You programs/courses/trainings can be good addition for free MOOC and will allow online students to complete their education.
Especially, in terms of practice trainings.
Education programs with your courses + free courses is good marketing trick. It allows you to get some benefits from MOOC boom.